Blog 3: Fun, Flexible Fitness

Blog 3 Topic

"Using the 'Four Design Stages of Health Promotion Campaigns,' we're going to do some creative work for this prompt. There are three steps to this post:

1. Pick your topic and audience (see below).

2. Go through the 4 design stages (taking notes; post this as one paragraph about your decisions in the Blog Area; ideas must fit with topic and audience, rather than generally)

3. Produce a flyer for a fictional event or for awareness through Smore.com (professional pamphlet making program)

Topics: Fitness, Nutrition, Bullying, Smoking/Vaping, Online Addiction, Regular Health Check-ups, Sleep

Audience: Children, Teenagers, Millennials, Middle Adults, Elderly, Working Professionals, Disabled, Retired.

Blog 3

Fitness for people with disabilities who need flexibility in their workouts! There are tons of activities to enjoy! Our activities include:

• Wheelchair Basketball, Tennis, and Soccer

• Water Aerobics

• Swimming

• Scooter Cage Ball

• Seated Volleyball

• Resistance Band Workouts

• Adapted Yoga

• Adapted Pilates

• Adapted Zumba

• and Adapted Rock Climbing!

Come out every Friday at 7pm to get an awesome work out in! There is fun for everyone!

“Four Design Stages of Health Promotion Campaigns”

1. Define the Situation (i.e., what, where, when, why, how)

2. Analyze and segment the audience (who, know your audience)*

3. Establish campaign goals and objectives

4. Select channels of communication (singular? multiple?)

Fun, Flexible Fitness is a “fictional event” that would occur every Friday night for people with disabilities. It can be extremely difficult for individuals with illnesses to maintain a healthy lifestyle. This event would provide people with disabilities the supplementary workouts their bodies need; while also having tons of fun. The goals and objectives for this campaign are to embrace who you are and never let your circumstances determine your quality of life. This is a body positive event where empowerment constantly fills the atmosphere. Fun, Flexible Fitness encourages confident behavioral attitudes, inspires self-motivation, and promotes activation! There will be many marketing channels utilized. Fun, Flexible Fitness will be promoted on social media platforms, mail pamphlets, and doctor office bulletin boards. This use of multiple channel communication will ensure the event will be seen by as many people within the target audience as possible.

(These photos provide as examples of the potential activities available; they are not my photos)

#socialmedia #viralvideos